Project: TVS Wilgo brand identity

Screen Shot 2017-12-08 at 1.46.10 PM

Wheels India Limited, part of the TVS group, is a leading manufacturer of automotive and off-road steel wheels in India. We got an opportunity to capture its journey from being the leading OEM in this segment to becoming a brand in its aftermarket operations, working with Vertebrand Management Consulting. The result was a new brand name, WILGO, anchoring the company WIL with the dynamism of the word GO, a raring-to-go logo and its complete identity done by Godfather Creative team.

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